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Information to help you retain more customers and build customer referrals Want to know what the highest-impact, lowest-cost tool is in your marketing arsenal? First, here are ten reasons to start using this tool right away. 1. When received it will be opened first 2. It will be kept possible for weeks not heaved out with the junk mail. 3. It positive emotion with the recipient. 4. It is inexpensive 5. It takes but a second or two to do. 6. It does not require an expensive investment. 7. It's low-tech, simple but has great personal touch. 8.It's rarely used and sets you apart from the crowd. 9. It will get extremely high response better than most ever other marketing tactic. 10. It will be remembered and talked about long after the event. What is this marketing wonder? A simple thank you note. Don't laugh or get hysterical and don't stop reading. take a look at what happens when you use Thank You Cards. "Thank you for your card. It made my day" "Hey Dan thanks for the card it was a nice touch I appreciate it" "Thanks for the nice card! I pinned it on my wall!" I can't tell you the number of times the above or something similar has been said to me by prospects, customers, friends when I have sent a Thank You Card. Here's when I send a hand written personalized Thank You note or card... I'm sure you have as many or more opportunities. 1. After a each meeting to thank the person I met with. Even to those business people you meet on the street. 2. After a networking meeting, to people with whom you had a good conversation. 3. When you make a sale. 4. When a client gives you a referral. 5. When the assistant gives you help. Rarely does anyone thank these people. 6. When someone gives you many referrals consider an appropriate gift to accompany the Thank You note. 7. If you are a Realtor or Loan Officer Thank all those involved in the closing including all processors and closers. Secretaries and staff too. 8. If you're new to a town, city or professional committee or board ? or welcoming someone new to yours ? send a note to each member. 9. When you read about a fellow business person in the paper send a congratulations note for their achievement. 10. Send Thank You notes anytime a verbal thank you is appropriate For tips on how to give thanks, keep reading? 1. Be personal and genuine. Don't fake it. 2. Do them immediately (i.e., the next day). If you or your service does not do it quickly it losses it's authority. It takes discipline. Once you have done it for a while it's a habit. One of the best habits to have. 3. If you are in sales, contact work or customer service you will find your self doing three or more a day. Try doing them first thing every morning or last thing in the afternoon. Make it the same time every day. Reinforces the habit. 4. Use a professional printed or made up note card ? Any size will do even postcards, although they are not as private. Using a card that resembles your business card or letter head is great. Remember this is a Thank You Card not a request for business. Do not over do it with sales techniques logos art work or requests for orders. 5. Hand-write them or let a service personalize them. There are services who can personalize cards, stamp them and mail them for about the cost of the card.! This is about relationship building. A short note written by hand (even in sloppy hand writing) has a much more impact than letter. Every one from our nations presidents to large corporate CEO send thank you cards. So can you it is just another smart marketing choice. 6.Expressing genuine gratitude is the key to success here. Very few people express the gratitude even thoug the feel the gratitude. Gratitude held inside is wasted. Let people know you appreciate them. Your job would be almost impossible to do if it were not for the people that help you each and every day. 7. This idea won't get any immediate sales and may never get you a sale. Send a Thank You note to someone who help you find something in a quicker amount of time. People like clerks, librarians city employees, police department officers and staff even fire fighters. Anyone who helped you know matter how insignificant it seemed. I guarantee you will make their day and make our world a better place.. Call or email us for a personal presentation. Phone: 970.481.7733 Email: Contact |