Customer Retention and Referral Testimonials

• "Thank people. Do it in writing. And do it right away".
  How to Master the Art of Selling, Tom Hopkins

• "We wildly underestimate the importance of the tiniest personal touch.
  " Tom Peters, In Search of Excellence.

• "At his peak, Joe Girard sold more cars per day than any other car salesman in America according to the Guinness Book of World Records. In fact there were some months when he sold twice as many cars as his nearest competitor. Girard is not shy about sharing his secret, GREETING CARDS. Every month every person who had ever bought a car from him got a greeting card.  Valentines Day, Saint Patrick's Day, birthdays, anniversaries, whatever. Girard became a member of the family, so to speak. That's a critical secret to making sales". Jay Levinson. Home Office Computing.

• "The more technologically festooned our lives become, the more important  the personal touch becomes. Those bread-and-butter cards and notes really become your bread-and-butter".
  Harvey Mackay, Swim with the Sharks Without Being Eaten Alive.

• Over 40% of the small business owners who recently participated in an Internet poll  revealed that referrals brought them the biggest returns over other traditional marketing methods such as advertising, direct mail and networking. MarketingBestPractices.com

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Last modified: May 29, 2008