Customer Retention Facts

Repeat or second time customers spend 67% more than first time customers"
Bain and Company

The average homeowner receives 100 pieces of unsolicited (junk mail) weekly.. the average senior citizen receives over 180 pieces of junk mail a week. Direct Marketing Association

"Raising customer retention by 5 percentage points can increase the value of an average customer from 25 to 100 percent." The Loyalty Effect, Harvard Business School Press

• Readers Digest did a poll of 10,000 customer and they learned:
  Greeting Cards have a 99% open rate as opposed to a 17% open rate for business computerized letters.
  Greeting Cards are 87% more effective than a business letter on company letterhead. Readers Digest

• A typical business hears from only 4% of it's dissatisfied customers. The other 96% just quietly go away and 91% will never come back. That represents a serious financial loss for companies whose people don't know how to treat customers and a tremendous gain for the companies that do.

• A survey on " why customers quit" found the following.
  3 percent move away
  5% develop other friendships
  9 % leave for competitive reasons.
  14% are dissatisfied with the product.
  68% quit because of an attitude of indifference toward the customer by the owner, manager or some employee.

• The average business spends 7 to 9 times more to attract new customers than to keep old ones. Yet customer loyalty is in most cases worth ten times the price of a single purchase. "How to win customers and keep them for life".  Michael LeBoeuf, Ph.D

• 20% of your customers do 80% of your business. Statistically and in 40 years of business I have found this to be true or nearly true. The question do you spend any of your marketing effort on the critical 20%? Again statistically and in my experience you don't. Let us show you a system to accomplish this inexpensively and effective.

Card Program can solve the problems that you have read in the paragraph above. Check here to see the different levels of Customer Retention Programs you can use to increase customer loyalty, customer referrals and msot important your bottom line.